Nestlé Ghana Ltd. has relaunched its NESCAFÉ® 3-in-1 packaging, featuring new, vibrant designs that enhance the brand's iconic identity. The redesigned packaging features a bold and modern aesthetic look with a bright color and the splash of milk showcasing the creamy essence of NESCAFÉ® 3-in-1.
Salomé Azevedo, the Managing Director of Nestlé Ghana Ltd., shared her enthusiasm while unveiling the new packaging for NESCAFÉ® 3-in-1: “We’re excited to unveil NESCAFÉ new look while keeping the quality and creamy taste you love. This relaunch is not just about a new look; it’s about levelling up your coffee experience and bringing coffee lovers together! Enjoy it!”
To further engage consumers, Nestlé Ghana also launched the “NESCAFÉ eXperience” which going forward, will feature events and interactive activities that highlight the creamy taste of coffee experience of enjoying a perfect cup of coffee, whether hot or cold. This platform aims to create memorable cup experiences for coffee enthusiasts and showcase the coolness of NESCAFÉ®.
Myron Otoo, Category Manager for Beverages & Coffee, emphasized the brand's commitment to celebrating the vibrant culture and lifestyle of young Ghanaians through its community platform, The NESCAFÉ eXperience - where NESCAFÉ becomes a catalyst for purposeful connections, shared experience and meaningful engagements.
Lily Boatemaa Ntim, Category Development Manager for Coffee indicated, consumers can expect the same great taste they love, now presented in a way that better aligns with the Ghanaian Coffee context.
Jacob Odoi, National Sales Manager, noted that distributors have expressed their support for the new packaging.
Nestlé Ghana Ltd. encourages all consumers, partners, and stakeholders to join in this exciting journey and embrace the new NESCAFE eXperience. Let’s brew some magic together!
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